How important is Guest information for Hotels?
When customers get to know that you know their tastes and preferences from the information during their previous stay, they get overjoyed by the hotel’s response. Data has become an integral part of every business today. Maintenance of guest information is inevitable for hospitality firms today. As the number of competitors are immense, hotels play with data to provide the maximum satisfaction to customers. Now, with this introduction, lets dive into knowing about guest engagement in detail.
Before getting into the topic, we suggest you, look at our previous post on the types of resorts, Hill Resort, Commercial Hotels, Transit Hotels, Motels and Beach Resorts.
These are something you will get at the end of this article,
- Why should hotels maintain Guest Past Information?
- What if I don’t maintain such data?
- Advantages of Guest Past Information?
- What if guests become suspicious about providing data?
- How can HotelDesk help you in Guest Engagement?
We strongly recommend you to have a look at our post on Guest History. Let’s get into more detail about guest engagement.
Why should hotels maintain Guest Past Information?
When customers come to a hotel, they usually provide their basic personal details. Hotels looking for customer retention, take a step further, in knowing in detail about customers. They monitor individual customers about their tastes and preferences. Maintaining these data will help hotels to know about the current trend and enable them to continuously update themselves to be ahead in the competition. Next time, when customers visit the same hotel, the hotel can plan in advance for customers, such that they get an enhanced experience compared to their previous visit. This creates a sense among customers those hotels pay attention to individual customers. This increases their satisfaction and they in turn, become promoters of the hotel. They recommend the hotel to their family and friends. The above reasons make customer data inevitable for hotel businesses.
Guest Past Information helps you serve them better, the next time.
What if I don’t maintain customer data?
Today, data has become vital for businesses. There are many problems that can occur, if businesses don’t maintain data. The following are some of the problems that arise, when hotels don’t have customer data,
- Chance of becoming obsolete
- Customer dissatisfaction
- Declining profits
- No individualized attention to customers
- Inability to take decisions for business
Advantages of Guest Past Information
So, we have understood that customer data is important. Now, let us see the advantages of having past customer information.
- Improved customer satisfaction
- Updating according to the trend
- Make accurate decisions for resource allocation
- Customer retention
- Expansion of customer base
What if guests become suspicious about providing data?
Before receiving information from guests, hotels have to make guests confident about the privacy of data. For such systems, hotels have to hire solution providers who can guarantee excellent data security. In such cases, hotels can assure customers of data privacy.
How can HotelDeskPMS help you in Guest Engagement?
HotelDeskPMS is an ERP solution provider for hotels. Since its inception, HotelDeskPMS has been the preferred choice for hotels that require PMS solutions. With continuously innovation and feedback from customers, HotelDeskPMS strives to bring you the best products that never miss to satisfy customers.
HotelDeskPMS brings you Property Management Solutions for hotels, to maintain Guest History data. Hotels that adopted the PMS solution have realized its advantages.
So, why wait? We hope this article can be an eye-opener for hotel owners reading it now. We have innovative solutions for you. Just contact us and your hotel related problems would be solved.
Wishing you a successful business!
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